{"id":1939,"date":"2015-06-30T23:40:34","date_gmt":"2015-06-30T15:40:34","guid":{"rendered":"http:\/\/morphos-intl.com\/?p=1939"},"modified":"2023-09-21T01:19:49","modified_gmt":"2023-09-20T17:19:49","slug":"butts-belong-in-this-bin","status":"publish","type":"post","link":"https:\/\/morphos-intl.com\/index.php\/tips\/butts-belong-in-this-bin\/","title":{"rendered":"Butts Belong in this BIN"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lms0edk8-48cf50c7382183358edd6626174a45d5\">\n#top .av-special-heading.av-lms0edk8-48cf50c7382183358edd6626174a45d5{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lms0edk8-48cf50c7382183358edd6626174a45d5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lms0edk8-48cf50c7382183358edd6626174a45d5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lms0edk8-48cf50c7382183358edd6626174a45d5 av-special-heading-h2 blockquote modern-quote  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Butts Belong in this BIN<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-av_textblock-ef7fdae6b3b86bd1e5936ff9fbb8ffa2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 class=\"center\">Knowledge which cannot be applied, is\u00a0of no value.<\/h2>\n<p>We may have the best plans and the best intentions, but how can we get buy in?<\/p>\n<p>We may have designed an excellent learning programme based on best practices, but how can we get actual behavioural change?<\/p>\n<p>We may have built a comprehensive competency-based and\/or\u00a0behaviourally anchored ratings, but will our hiring managers actually use it?<\/p>\n<p>How can we cross the chasm from ideation to action? From strategy to implementation?<\/p>\n<h2 class=\"center\" style=\"text-align: center;\"><span class=\"underline\"><strong>Add a dash of marketing FUN to it!<\/strong><\/span><\/h2>\n<h3>ATTENTION<\/h3>\n<ul>\n<li>Create a compelling tagline (e.g. Butts belong in this bin)<\/li>\n<li>Integrate design elements into the tagline to draw attention (e.g. Bold black words on yellow backgrounds)<\/li>\n<\/ul>\n<h3>INTEREST<\/h3>\n<ul>\n<li>Surprise your reader with a little twist (e.g. replacing the &#8220;i&#8221; in &#8220;bin&#8221; with a picture of a bin)<\/li>\n<li>Use fun words or symbols which can connect to other ideas (e.g. &#8220;butts&#8221;)<\/li>\n<\/ul>\n<h3>DESIRE<\/h3>\n<ul>\n<li>Invite participation (e.g. &#8220;Butts belong\u00a0in this bin&#8221; = throw your cigarette butts in this bin)<\/li>\n<\/ul>\n<h3>ACTION<\/h3>\n<ul>\n<li>Make it simple and easy for others to take action (e.g. put the bin there so that people can throw the cigarette butts into the bin)<\/li>\n<\/ul>\n<p>Hope the above tips could\u00a0help you roll out your plans!<\/p>\n<p>Feel free to contact me to discuss on how I can contribute to your plans!<\/p>\n<p class=\"center\">Email: louis@morphos-intl.com<br \/>\nPhone: (+65) 92316373<\/p>\n<p class=\"center\">And remember, &#8220;butts belong in this bin&#8221;!<\/p>\n<p class=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"center\" src=\"https:\/\/media.licdn.com\/mpr\/mpr\/AAEAAQAAAAAAAAIGAAAAJGIwMmU5YjUwLTg4MjctNDI1YS1iMWYyLTIzZjI4YTA3Yzk4Ng.jpg\" alt=\"\" width=\"641\" height=\"961\" \/><\/p>\n<\/div><\/section>\n<div  class='av-social-sharing-box av-av_social_share-98ab2f174fe6cac4a642805596fa208b av-social-sharing-box-default  avia-builder-el-2  el_after_av_textblock  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this entry<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link 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